Behavioral science demonstrates that people are biased. We assume and conclude based on the knowledge we have, ignoring everything we cannot see (WYSIATI).
The consequence is that leaders, customers, and colleagues often receive something different from what they want, despite extensive analysis and data.
However, quantitative data does not explain the why (e.g., motivations) or the how of making improvements.
We supplement your analyses, uncertainties, and questions with evidence from your customers (or other stakeholders) so you can make informed decisions.
