CASE STORIES

Most Tier-1 companies are well-documented and thoroughly analyzed. We serve as an add-on, supplementing with the actions that neither your customers nor colleagues, nor AI can identify.

This includes insights that cannot be uncovered through interviews, workshops, or personal observations, as it is challenging to view oneself from an outside perspective, navigate within one’s own organization, or act as a third party during customer meetings (e.g., a value proposition that makes sense internally but is not embraced by customers until it is reformulated based on a test at the point of purchase).

Many of our clients have attempted to solve the same problem or achieve the same goal in a similar manner 4-5 times over a period of 5-8 years before engaging with us.

It is always the combination of the bigger picture, reality, and the human factor that makes the difference.