Successful ComEx hinges on strong market intelligence to craft value propositions, USPs, and presentations. For field agents, success depends on personal selling and customer satisfaction, which means they want only what their customers truly need.
Identifying these needs can be challenging, though, as customers and advisors may find it difficult to articulate exactly what ComEx requires. This can lead to solutions that feel disconnected from reality, and therefore go unused.
We bridge this gap by observing customers’ critical interactions ‘live’ as an unbiased third party, delivering the customer insights that build a shared understanding and support effective collaboration and progress.
