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About Us

We are passionate about solving mission-critical business challenges that skilled clients can’t tackle alone because the essential knowledge is spread across multiple parties.

Our discipline is to connect the dots. This means gathering and linking different information and observations, identifying patterns and uncovering hidden connections, gaining new insights, and achieving a deeper understanding of your overall context.

Our sweet spot clients are courageous, driven, and influential. Real change often requires difficult decisions. Drive is crucial because results are what count, and influence is essential to prioritize and anchor change, which requires commitment and resources.

Most of our clients choose us because we have done it before or because they heard about us from someone they trust.

GC (in 10 sec.)

  1. Works in Commercial Excellence, growth, transformation, and culture
  2. Niche expertise in Tier-1 B2B knowledge-driven businesses
  3. Specializes in creating actions that drive change and results
  4. Delivers a premium product to premium clients
  5. Adds the most value when the task is difficult, important, or urgent
  6. Hallmarks include seniority, an outside-in perspective, ‘the how’, and a holistic understanding

Our Story

When we founded Garde Consultants in 2010, we already had 15 years of experience in Sales Excellence, strategic communications, and interfaces with Change Management and Consulting. These are some of the disciplines we combine when supplementing analyses, co-designing, and creating actions.

We chose to specialize from the outset, because if you are not the best at something, you become a commodity. We are, for example, best at digging deep and solving complex problems.

But it took 8-10 years to connect the dots, define a new category, and make it our own.

Our Principles

Our four principles convey what we believe in and why

1. We don’t delegate the analysis phase

For instance, the interview phase has multiple layers, and the best answers often come through follow-up, derivative questions based on 30 years of experience.

It’s not enough to know what someone thinks without understanding why, for how long, to what extent, what they’ve tried, etc.

The interview phase is also part of nudging, where we gauge key stakeholders’ knowledge, preferences, reservations, dynamics, self-perceptions, and level of awareness – all crucial to ensuring the right solution for you.

2. We ask until we understand, and test until we’re sure

We spend more time than our competitors because we read more, ask deeper questions (due to more qualified hypotheses and greater context), test more in the field, validate, and so forth.

We do this because a holistic understanding determines the quality of the recommendations, securing sustainable solutions and results.

3. We insist that what we do is difficult

The difficulty lies in identifying the 3-4 key determinants (e.g., incentives, dynamics, processes, cultural traits) that drive your commercial agenda, transformation, and culture.

We then nudge, shape, and model the organization to operate in a new, improved way until it becomes part of the culture.

The human factor isn’t something that can be documented or solved with a course. The value is in the details, and it takes time to make things concisely – yet they must be simple to be used effectively.

4. We have no offices or employees

We believe tasks are best solved in partnerships with skilled clients and dedicated freelancers from our 30-year network.

This approach brings more expertise, greater consulting experience, and less team turnover.

Nor do we interrupt you with cross-selling or conjure up tasks to match available consultants.