Creating a seamless customer journey across channels requires both comprehensive understanding and experience in sales. Again, the human factor is critical for results.
It’s tempting to buy a standard sales program with customer journeys, sales processes, KPIs, role definitions, playbooks, CRM, training, and more. However, it’s challenging to gain local adherence if the methods are disconnected from reality. Sales is difficult-even for consultants.
We bring 30 years of sales experience to link roles to actions, ensure consistent customer experiences across channels, and avoid the two biggest pitfalls in co-designing CVPs, USPs, and proof points.
Additionally, we address how a sales process can foster customer and business understanding and how best practices based on observations raise everyone’s performance level. Consistent use of all of the above can also be ensured through digital monitoring, allowing for responses 3-6 months sooner.
