Case Stories
Read How EG Accelerates Value Creation in Acquisitions
Product Strategies for 8 Units and Action Plan for Product, Organizational, and GTM Development
STARTING POINT
- Over 30 acquisitions completed in 3 years, including a recent Norwegian company with 10 products
- Synergy potential estimated at +80 million
- Desire for insight and factual understanding of barriers preventing growth potential
CHALLENGE
- The acquired company is a collection of previous acquisitions (some acquired multiple times)
- Previous strategies to leverage product synergies remain unfulfilled
- Local autonomy and a resistant culture exist among units
- Need for an external perspective on ‘what have we truly acquired’
PROCESS
- In-depth analysis, reports, and market research across the Nordics
- Interviews with BU management, product managers, sales reps, support functions, etc.
- Customer and market validation through interviews and real-time insights
- Workshops with Core Team and debriefs to the Steering Committee
RESULTS
- Insight and data on underlying barriers and the company’s growth capabilities
- Customer-validated product strategies for 8 business units
- Recommendations and action plan for product, organizational, and GTM development
TIPPING POINTS
- Key insight into an organizational barrier caused by repeated acquisitions, leading to strategic and value alignment challenges
- Recommendation to adopt EG Agile Product Governance as the new operational approach
